I used to work at one of the major cereal manufacturers (Think tiger, not pirate) and we would spend HOURS scrutinizing over cereal box art or morning bar photos or if the tiger was correctly positioned with the three elves and the bird. It was mind blowing how detailed we got into something that when kids opened it, would probably be torn to shreds.
But I understood because -
PACKAGING MATTERS!!! - it is the first thing your customer touches, their first impression and reaction. A brands awareness can live and die on simple packaging, that's how important it is. But, here at TOI it takes on one more special meaning, Our packaging is part of our thankyou to you, the customer. When you open the bag from TOI we want you to forget the crappy day that you may be having, we want you to forget your nine to five, and we want you to remember what it felt like to open up the apple jacks and find the prize inside. The little add ins that we package with our clothing is a part of that. We want you to look forward to opening a TOI shirt, we want you to be suprised about what else we have thought of to stuff in that bag. That's why I spend hours scrutinizing over every package that we send from TOI.
